Sunday, August 14, 2011

Yaz Commercials

I really enjoy commercials that aired for a bit, then were pulled and later reposted with changes. Yaz Birth Control was one of these. And, if I remember correctly, the first ad was short lived.

http://youtu.be/JbW3l3K5aDM

The revised ad with the necessary FDA clarifications.

http://youtu.be/EO-G8O0lHq0

Whoops! I'd hate to know the reasons why the ad was revised in the first place. Medical commercials are always strange. 75% of the commercial is primarily listing the contraindications and possible side-effects. Now, some don't even show people in the commercial and just use cartoons because trying to connect images of happy people don't even register when they list a string of complications that may or may not include death or incontinence.

Yaz is a great commercial, however, because the concept is several girls chatting about birth control in as a natural conversational tone as possible. As ridiculous as this sounds, this one was one of the few commercials that actually did a better job of it without having the informer not sound like a doctor. Perhaps their attempt at making the commercial sound like a natural conversation is the reason why they had to revise it.

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